{"id":1993,"date":"2019-05-24T22:04:47","date_gmt":"2019-05-24T22:04:47","guid":{"rendered":"http:\/\/prnalumni.org\/members\/?page_id=1993"},"modified":"2019-05-24T22:09:21","modified_gmt":"2019-05-24T22:09:21","slug":"spotlight-taja-sevelle","status":"publish","type":"page","link":"https:\/\/prnalumni.org\/members\/spotlight\/spotlight-taja-sevelle\/","title":{"rendered":"Spotlight: Taja Sevelle"},"content":{"rendered":"<div id=\"pl-1993\"  class=\"panel-layout\" ><div id=\"pg-1993-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-1993-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1993-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"spotlight-intro panel-widget-style panel-widget-style-for-1993-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">STORIES FROM THE PARK<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>PRN Alumni Foundation is comprised of the former employees of Prince, Paisley Park, Paisley Park Records, PRN Productions, NPG Records, Love4OneAnother, any and all of Prince\u2019s companies spanning his impressive nearly 40 year career.<\/p>\n<p>There have been, quite literally hundreds of us in Prince\u2019s employ. The Foundation represents our collective voice.<\/p>\n<p>We are musicians, engineers, managers, lighting directors, wardrobe designers, stylists, makeup artists, drivers, bodyguards, admin staff, valets, drivers (and more!)<\/p>\n<p>This \u2018Stories From The Park\u2019 chronicle is a way for our colleagues of all tenures and job types to share a little bit of Prince\u2019s magic with you through our individual voices.<\/p>\n<p>We hope you enjoy getting to know us\u2026we feel as if we\u2019ve known you, Prince\u2019s fans (fam) forever &lt;3<\/p>\n<p>With love and gratitude,<br \/>\n<strong>PRN Alumni Foundation<\/strong><\/p>\n<p><a href=\"http:\/\/prnalumni.org\/members\/spotlight\/\" class=\"button news-button\">Read More Spotlights<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-1993-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1993-0-1-0\" class=\"so-panel widget widget_sow-image panel-first-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-1993\"\n\t\t\t\n\t\t>\n\n<div class=\"sow-image-container\">\n\t\t<img src=\"https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM.jpg\" width=\"800\" height=\"800\" srcset=\"https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM.jpg 800w, https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM-150x150.jpg 150w, https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM-300x300.jpg 300w, https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM-768x768.jpg 768w, https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM-692x692.jpg 692w, https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-24-at-7.10.00-AM-630x630.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Taja Sevelle\" alt=\"Scott McCullough\" loading=\"lazy\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><div id=\"panel-1993-0-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">Spotlight: Taja Sevelle<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1><em>Music From The Heart, Healing From The Root<\/em><\/h1>\n<h3>One-time Prince prot\u00e9g\u00e9e Taja Sevelle talks about the early years, her new passion (\u201cputting out art that is mindful\u201d), and a lifelong friendship with Minnesota\u2019s Purple Yoda (\u201cIt really changed my life\u201d).<\/h3>\n<p><em><strong>Interviewed by writer:  Fr. Fred Shaheen <\/strong><\/em><\/p>\n<p>One night several years ago, Prince called Taja Sevelle and asked her to come to where he was staying in New York. \u201cHe wanted to play me a new song he had just finished,\u201d she recalls. Taja loved the song and asked her former musical mentor when it would be coming out. Prince shook his head: \u201cNah, I\u2019m putting that in the vault!\u201d In fact \u201cFuture Soul Song,\u201d did see a limited physical release in 2010; and only last year, it was made available everywhere with the official digital release of the album (20Ten). Though it had been years since Taja Sevelle was a Paisley Park recording artist, it was clear that Prince still valued her artistic sensibility. And their friendship. In 2005, Taja founded Urban Farming\u2122 a revolutionary non-profit that has repurposed acres of unused land in urban, rural and suburban areas into sustainable sources of food through the planting of gardens. Again, Prince was there for her in the provision and implementation of her vision. \u201cHe was keen to support it,\u201d Taja affirms, telling of how Prince generously donated proceeds from the revenue from his 3121 fragrance to her charity. The two had hours of conversations discussing ideas to help the world.<\/p>\n<h2>Bold. Confident. <\/h2>\n<p>Back in the mid-Eighties when Prince asked her to be part of a new girl group he was forming, Taja Sevelle had envisioned herself as a solo artist.  She had also just been accepted to Berklee School of Music in Boston, so the singer-songwriter-musician knew a major life decision had to be made. When the music superstar agreed to sign her to his custom label as a solo act, the twenty-three year old informed him that she would give him an answer after she slept on it for 24 hours. Did we mention \u201cbold\u201d? \u201cIt\u2019s something my grandfather taught me,\u201d says Ms. Sevelle, explaining the 24-hour waiting thing.<\/p>\n<h2>That Girl Could Sing.<\/h2>\n<p>It was apparent early on that Taja Sevelle wasn\u2019t exactly like the other acts associated with Minneapolis\u2019 most famous musical genius. She had her own producer, Chico Bennett; the look and the image were all hers: jeans and work boots; no lingerie, thank you. And the majority of the songs were hers too. Did we mention that she could definitely sing? Her first appearance on record was on \u201cThe Ladder\u201d from Prince and the Revolution\u2019s Around the World in a Day (1985). Taja really let it loose on that session, wailing on the background vocals: \u201cAfterwards Prince told me I sounded like Aretha,\u201d she recalls with great fondness. The comparison to Ms. Franklin, one of Taja\u2019s biggest musical influences, was indeed a compliment of the highest order. Aretha, Chaka, Earth, Wind and Fire, Barbra Streisand - they were among her early musical heroes. And Prince? \u201cOf course I was a fan,\u201d says Taja. A friend of hers at boarding school had his first record, For You, and was playing it. \u201cWhen I first heard the singing, I thought it was a woman\u2019s voice,\u201d she recalls with a laugh. \u201cI bought all of his records after that - I loved his music!\u201d<\/p>\n<h2>It\u2019s About That Walk.<\/h2>\n<p>Music was Taja\u2019s first love. And it still is. Prior to being signed as a Paisley Park recording artist, Taja (n\u00e9e Nancy Richardson) had sung in bands - five of them - and performed solo. She plays piano and also learned to play bass a little, but didn\u2019t continue with it. Nevertheless, in the brief time she spent with that instrument, Taja learned a valuable musical lesson. \u201cThe thing that playing bass taught me,\u201d she says, \u201cwas how to hear the lower notes in the music.\u201d This would be one of many lessons, both musical and non-musical, that Ms. Sevelle would pick up through the years. \u201cPutting out art that is mindful\u201d is a top priority these days. She has roughly 20 singles currently streaming on digital platforms, all independently released, one of which (\u201cLittle Diva\u201d) reached the top 30 on Billboard\u2019s Dance chart in 2017; a couple of TV shows are in the works, and her new book, launches June 8th. \u201cIt\u2019s an important message for our world right now - a pathway to healing our world from the root\u2019. Whether it\u2019s singing, writing or promoting Urban Farming\u2122 Taja believes it is important to \u201creally walk the talk\u201d in everything she does. That philosophy is one she and Prince have in common. The artist who once famously changed his name to an unpronounceable symbol was a positive creative influence on Taja even years after her initial association with his record label. \u201cLater, watching him make remarkable changes in his life, and not be afraid to really look at himself,\u201d she says today, \u201cwas inspiring.\u201d<\/p>\n<h2>So Popular.<\/h2>\n<p>After meeting Prince, Taja Sevelle was signed to a seven-year recording contract and her first album was released on Paisley Park\/Reprise in September, 1987. A modest commercial success \u2013 the first single reached #62 on Billboard\u2019s Hot 100 in the US and made the Top 7 in the UK  \u2013 Taja Sevelle is a stunningly excellent record front-to-back. Although Prince had gifted Taja two of his own songs for use on her album, the fact that the lead track and first single (\u201cLove Is Contagious\u201d) was one she wrote herself  - she also played all the instruments on the demo -  signaled yet another break from Paisley protocol. \u201cI just had an absolutely wonderful time,\u201d says Taja about the making of her debut record. \u201cHe gave me the freedom to write my songs and to present the image I wanted to.\u201d \u201cWouldn\u2019t You Love to Love Me?,\u201d one of the two Prince tunes on Taja\u2019s album, had at one point been considered for Michael Jackson to use on Bad. Wait\u2026Michael Jackson? Think of it. It\u2019s almost like MJ and Taja both auditioned, and Taja got the part. Had the girl needed a boost of confidence -- she really didn\u2019t \u2013 it was right there. Prince fans will get a treat in June when Originals, a collection of songs the artist gave to others, is released. His version of \u201cWouldn\u2019t You Love to Love Me?\u201d is expected to be a highlight of the record.<\/p>\n<h2>Are You There, G-d?<\/h2>\n<p>Prince gave her songs, he gave her a channel of expression for her own music, and most significantly, he gave her freedom to be the artist she was meant to be. Where did \u201cTaja Sevelle\u201d come from? She says she never really connected with her birth name. \u201cDuring the recording of my first album,\u201d Taja recalls, \u201cmy producer and I started brainstorming names for me. He suggested \u201cTaj\u201d which soon became \u201cTaja\u201d and then it all just came together kind of organically like that.\u201d Ms. Sevelle also says she feels drawn to the Native American custom of \u201callowing the name to come to you.\u201d She recounts how her family lived in their cabin in the remote wilderness for a year, far away from the amenities of life in the Twin Cities. There, being surrounded by only nature - the stars, water, the air - was therapeutic for Taja and allowed her to connect to who she really was. Significantly, Prince once claimed that he changed his name on the advice of his spirit. He recalled standing on the beach, looking imploringly to the heavens and being told that the unpronounceable symbol was his name. Surely we see the parallel here between these two epiphanies. Both artists recognize the role of the universe in allowing one to discover the truest expression of self. Later, Taja would begin to search for deeper meaning in a Higher Power: \u201cI realized that I don\u2019t have a recipe for making a butterfly,\u201d she says, relating how she came to realize that God must exist. Although she converted to Orthodox Judaism, Taja has been open to look at other paths that teach love. \u201cThe New Testament too,\u201d she adds, \u201canything that teaches the message of love for one another.\u201d Of the many belief systems that uphold those principles, Taja says, \u201cit\u2019s really like \u2018the same girl in a different dress,\u2019 you know? They\u2019re all striving for the same place of truth and love\u201d <\/p>\n<h2>How To Make An Impression On The Boss.<\/h2>\n<p>In 1991, Taja Sevelle released a second album, Fountains Free, on Reprise. This time out, she was coming into her own more and showing tremendous growth as an artist. The liner notes boast of songwriting collaborations with the likes of Burt Bacharach and Carol Bayer-Sager, David Pack, and legendary Philly Soul producer Thom Bell. \"Prince lovingly said he was envious that I got work with Thom Bell,\" Taja said. Prince envious? Perhaps more accurate is to say he possessed a healthy sense of artistic competitiveness. On this album, as on her next one, Toys of Vanity (1997), Taja Sevelle was no longer known as Prince\u2019s prot\u00e9g\u00e9e. Vanity, her strongest album yet, had been released on Sony\/550 after the label won a major bidding war and secured Taja a deal worth 1.5 million dollars. The album boasted a harder sound that flirted with alternative rock and trip-hop thanks in part to collaborations with Detroiter R.J. Rice (of R.J.\u2019s Latest Arrival renown). Prince was impressed. After the band played at the first Prince: A Celebration event at Paisley Park in 2000, he asked Taja where she found her guitar player (Shawn Carrington) and drummer (Adrian Porter). She jokingly told him he couldn\u2019t \u201cpoach\u201d her players for his band. Again with the healthy competition thing.<\/p>\n<h2>Video And The Radio Star.<\/h2>\n<p>Like her mentor and one-time label boss, Taja Sevelle was born and raised in Minneapolis near the dawn of the Swinging Sixties (she is four years Prince\u2019s junior). She and Prince grew up in close proximity of one another and even attended some of the same schools, but the two wouldn\u2019t cross paths until the Reagan Decade was in full swing. Nancy Richardson, as Taja was then known, was working at Minneapolis\u2019 KMOJ when she received word that producers were looking to cast extras in Prince\u2019s film, Purple Rain. Taja got a part; she can be seen briefly in a crowd scene during the performance of \u201cPurple Rain,\u201d the movie\u2019s musical climax. Pausing the DVD at just the right spot to find her proves a bit of a challenge, however: \u201cWe all had the big hair back then,\u201d Taja says now with a laugh. A little later, she and Prince would meet face to face at First Avenue, the locale where those riveting concert performances in the movie were shot. And with that encounter in the fabled Minneapolis nightclub began an association with Prince that Taja Sevelle says \u201creally changed my life;\u201d and in the years that followed, \u201cdeveloped into a lifelong friendship.\u201d <\/p>\n<h2>Closing Time.<\/h2>\n<p>These days Taja doesn\u2019t feel it\u2019s necessary to recount what transpired with her music after Toys of Vanity. Her relationship with Sony\/550 never went beyond the one record, but to quote a certain 90s rock band from Minneapolis, \u201cevery new beginning starts with some other beginning's\u2019 end.\u201d Guided by the belief that things happens for a reason, Taja notes that if her music career hadn\u2019t been put on temporary hold, she may have never been led to discover a new vocation. After relocating to Michigan, Taja began noticing the areas of abandoned acreage in depressed areas of Detroit and wondered if there was a better way to make use of it. Imagining the possibility of using this blighted land for the planting and growing of food, she founded Urban Farming\u2122 in 2005. Taja\u2019s vision \u201cbegan with $5,000, a pamphlet, and three gardens we planted in Detroit.\u201d It became a global trend within three years, and today there are more than 65,000 gardens around the world. And what about her music career? \u201cMusic is my first love,\u201d Taja affirms. \u201cAnd it always will be.\u201d In recent years she has re-recorded two songs from her first album (\u201cLove Is Contagious\u201d and \u201cFly For Your Painted Rainbow\u201d) and released them as digital singles. On the new version of \u201cContagious,\u201d Taja says she worked with the original producer\/musician, and the original engineer, which allowed her to get as close to the original master recording as possible. She also says two new singles will come out later this year, sometime after the launch of her book. One of those, \u201cA Fine Place,\u201d is described as \u201can intimate love song.\u201d The other one, \u201cBe Free,\u201d is produced by Shawn Carrington, guitarist for Beyonc\u00e9 and Jay-Z, among others.<\/p>\n<h2>Love Is Contagious.<\/h2>\n<p>If there was one thing Taja Sevelle would want the world to know about Prince, what would it be? \u201cHis philanthropy,\u201d she states without hesitation. \u201cHe was passionate about helping people in many ways.\u201d Then she adds, \u201cOf course, music was his first love.\u201d Since his death in 2016, Prince\u2019s philanthropic work, much of it previously undocumented, has come to light. The secrecy with which Prince did his acts of giving reflected his belief that one shouldn\u2019t boast about charity nor seek the praise of men (he knew his Scripture: this was Matthew 5:6). While Taja respected her friend\u2019s way of giving anonymously and quietly, she also feels \u201cit is good to let this out; it\u2019s important that people see it.\u201d Why? Because they just might be inspired to do the same. If this were a Scripture duel, Ms. Sevelle could counter the above-cited verse with Matthew 5:16 (\u201cLet your light so shine before men\u2026\u201d). Both Prince\u2019s approach to music, and his desire to give to people in need, made others want to follow his example. It inspired them. It certainly inspired Taja. Her nickname for Prince \u2014 it appears this way in the credits to both Taja Sevelle and Fountains Free \u2014 reflects how his way of doing served as a great guide for others to follow. Taja calls him \u201cFootprints.\u201d \u201cPrince had a good heart,\u201d she remembers, then adds: \u201cHis clean living, his zest and passion for music, art, loving people...when you are around all of that, it makes you want to do it too.\u201d<\/p>\n<p>Taja Sevelle recognizes the rarity of the experience of having Prince as both a mentor and a friend. Even more so now. \u201cI am appreciative,\u201d she says. \u201cI feel he is with me. He is championing me.\u201d <\/p>\n<p>As always. And like never before.<\/p>\n<p>\n***<\/p>\n<p>\n<em>Ms. Sevelle\u2019s book From the Root: A Memoir and Philosophy for Balance in Our World, is available on Amazon June 8th. She is donating partial proceeds to Urban Farming\u2122 and during the month of June, to the PRN Alumni Foundation.<\/em><\/p>\n<p><strong>\u00a9 PRN Alumni Foundation<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>PRN Alumni Foundation is comprised of the former employees of Prince, Paisley Park, Paisley Park Records, PRN Productions, NPG Records, Love4OneAnother, any and all of Prince\u2019s companies spanning his impressive nearly 40 year career. There have been, quite literally hundreds of us in Prince\u2019s employ. The Foundation represents our collective voice. We are musicians, engineers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1581,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotlight: Taja Sevelle - PRN Alumni Foundation<\/title>\n<meta name=\"description\" content=\"The PRN Alumni \u201cStories From The Park\u201d Spotlight series continues with this interview with Kimberly Arland\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prnalumni.org\/members\/spotlight\/spotlight-taja-sevelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight: Taja Sevelle - PRN Alumni Foundation\" \/>\n<meta property=\"og:description\" content=\"The PRN Alumni \u201cStories From The Park\u201d Spotlight series continues with this interview with Kimberly Arland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prnalumni.org\/members\/spotlight\/spotlight-taja-sevelle\/\" \/>\n<meta property=\"og:site_name\" content=\"PRN Alumni Foundation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PRNalumniFDN\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T22:09:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prnalumni.org\/members\/wp-content\/uploads\/2018\/05\/prnalumni-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"951\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PrnAlumniFDN\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prnalumni.org\/members\/spotlight\/spotlight-taja-sevelle\/\",\"url\":\"https:\/\/prnalumni.org\/members\/spotlight\/spotlight-taja-sevelle\/\",\"name\":\"Spotlight: Taja Sevelle - 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